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An article about infomercials that caught my eye, because I would categorize myself as a scrutinizing shopper, but I purchased the Snuggie and ShamWow for my 11 year old son who was “wowed” by both products. He could repeat most of the infomercial each time he made the request for these as Christmas presents. So the influencers in this case could be under 12, and care nothing about durability, washability or usefulness…….
Simple courteous gestures sometimes reap the biggest rewards.
The two words “thank you” are sometimes forgotten in this era of instant and fast paced communication and delivery.
Are you ready and willing to let more voices communicate and shape your brand over time?
If not, why not?
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