While social media is still in its infancy, David Armano, a member of the founding team of Dachis Corporation, says the new channel must grow up if it is to contribute to ROI for organizations.
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For Jim Deitzel, manager of eMarketing and brand communications for the Rubbermaid brand, there is only one logical starting point for social media strategy – the brand itself. With this tenet in mind, Deitzel launched a successful social media program for a new Rubbermaid product, recognizing that his brand is all about creating organization out of chaos for homeowners everywhere.
Keith Burtis, community manager for @BestBuyRemix, is a pioneer in the social media space, using these new channels to successfully recruit developers for this national retailer of electronic products. Burtis recently offered his top 10 recommendations related to working in social media:
As the newest form of informational media, blogging is rapidly developing a base of knowledge on what it takes to be successful. Some successful bloggers share their secrets:
Al Segars, one of the nation’s leading business consultants and a member of the faculty at UNC-Chapel Hill, encourages entrepreneurs to look beyond successful new products or services for underlying trends that made these products or services succeed. Identifying basic economic, technical and social trends is the secret to revealing competitive growth opportunities, he says.
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