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	<title>Wray Ward : Blog &#187; Mark Brock</title>
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	<description>Let&#039;s Never Stop Thinking</description>
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		<title>Old Things That Still Work</title>
		<link>http://wrayward.com/blog/2011/12/old-things-that-still-work/</link>
		<comments>http://wrayward.com/blog/2011/12/old-things-that-still-work/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 13:30:49 +0000</pubDate>
		<dc:creator>Mark Brock</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[This and That]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=2838</guid>
		<description><![CDATA[New is always new, but new is not always better.]]></description>
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		<title>Crisis Management: Do the ‘Right Thing’</title>
		<link>http://wrayward.com/blog/2010/06/crisis-management-do-the-%e2%80%98right-thing%e2%80%99-2/</link>
		<comments>http://wrayward.com/blog/2010/06/crisis-management-do-the-%e2%80%98right-thing%e2%80%99-2/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 10:00:07 +0000</pubDate>
		<dc:creator>Mark Brock</dc:creator>
				<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[In 1982, Johnson &#038; Johnson set the bar very high on product recalls. When tampering of its Tylenol product first came to light, the company immediately recalled all Tylenol even though the tampering was likely limited to a small geographic area. Earlier this year, however, Johnson &#038; Johnson stumbled badly in a similar situation. ]]></description>
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		<title>Questions and Answers on Social Media</title>
		<link>http://wrayward.com/blog/2010/05/questions-and-answers-on-social-media/</link>
		<comments>http://wrayward.com/blog/2010/05/questions-and-answers-on-social-media/#comments</comments>
		<pubDate>Mon, 17 May 2010 12:00:08 +0000</pubDate>
		<dc:creator>Mark Brock</dc:creator>
				<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Questions are everywhere concerning social media. Below are just a few of the key insights gained from conversations with experts: ]]></description>
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		<title>Branding: Vision, Culture, Image</title>
		<link>http://wrayward.com/blog/2010/05/branding-vision-culture-image/</link>
		<comments>http://wrayward.com/blog/2010/05/branding-vision-culture-image/#comments</comments>
		<pubDate>Tue, 11 May 2010 10:00:35 +0000</pubDate>
		<dc:creator>Mark Brock</dc:creator>
				<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=364</guid>
		<description><![CDATA[Brand building is indeed a challenging, yet invigorating process. The potential benefits are enormous in terms of growth and profitability, as well as sustaining an organization that adds value to the lives of associates, shareholders and individuals on a global basis. It is a journey well worth the effort.]]></description>
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		<title>Employees are Social Media Marketers, Too</title>
		<link>http://wrayward.com/blog/2010/04/employees-are-social-media-marketers-too/</link>
		<comments>http://wrayward.com/blog/2010/04/employees-are-social-media-marketers-too/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 10:00:36 +0000</pubDate>
		<dc:creator>Mark Brock</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=133</guid>
		<description><![CDATA[Social media is not limited to external audiences, according to Gia Lyons, an internal communications authority with Jive Software. Employees are also social media marketers, they just don’t know it yet, she said.]]></description>
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		<title>Design Social Media to Fit Your Business</title>
		<link>http://wrayward.com/blog/2010/03/design-social-media-to-fit-your-business/</link>
		<comments>http://wrayward.com/blog/2010/03/design-social-media-to-fit-your-business/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 12:00:55 +0000</pubDate>
		<dc:creator>Mark Brock</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=125</guid>
		<description><![CDATA[While social media is still in its infancy, David Armano, a member of the founding team of Dachis Corporation, says the new channel must grow up if it is to contribute to ROI for organizations. ]]></description>
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		<title>Social Media Messages Begin with the Brand</title>
		<link>http://wrayward.com/blog/2010/03/social-media-messages-begin-with-the-brand/</link>
		<comments>http://wrayward.com/blog/2010/03/social-media-messages-begin-with-the-brand/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 12:00:35 +0000</pubDate>
		<dc:creator>Mark Brock</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=120</guid>
		<description><![CDATA[For Jim Deitzel, manager of eMarketing and brand communications for the Rubbermaid brand, there is only one logical starting point for social media strategy – the brand itself. With this tenet in mind, Deitzel launched a successful social media program for a new Rubbermaid product, recognizing that his brand is all about creating organization out of chaos for homeowners everywhere. ]]></description>
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		<title>Take Heed with Top 10 Digital Lessons</title>
		<link>http://wrayward.com/blog/2010/03/take-heed-with-top-10-digital-lessons/</link>
		<comments>http://wrayward.com/blog/2010/03/take-heed-with-top-10-digital-lessons/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 10:30:13 +0000</pubDate>
		<dc:creator>Mark Brock</dc:creator>
				<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Keith Burtis, community manager for @BestBuyRemix, is a pioneer in the social media space, using these new channels to successfully recruit developers for this national retailer of electronic products. Burtis recently offered his top 10 recommendations related to working in social media:]]></description>
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		<title>Successful Bloggers Share their Secrets</title>
		<link>http://wrayward.com/blog/2010/02/successful-bloggers-share-their-secrets/</link>
		<comments>http://wrayward.com/blog/2010/02/successful-bloggers-share-their-secrets/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 12:00:37 +0000</pubDate>
		<dc:creator>Mark Brock</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=138</guid>
		<description><![CDATA[As the newest form of informational media, blogging is rapidly developing a base of knowledge on what it takes to be successful. Some successful bloggers share their secrets:]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Look to Trends for Best Social Media Opportunities</title>
		<link>http://wrayward.com/blog/2009/12/look-to-trends-for-best-social-media-opportunities/</link>
		<comments>http://wrayward.com/blog/2009/12/look-to-trends-for-best-social-media-opportunities/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 21:26:56 +0000</pubDate>
		<dc:creator>Mark Brock</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=17</guid>
		<description><![CDATA[Al Segars, one of the nation’s leading business consultants and a member of the faculty at UNC-Chapel Hill, encourages entrepreneurs to look beyond successful new products or services for underlying trends that made these products or services succeed. Identifying basic economic, technical and social trends is the secret to revealing competitive growth opportunities, he says.]]></description>
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