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In 1982, Johnson & Johnson set the bar very high on product recalls. When tampering of its Tylenol product first came to light, the company immediately recalled all Tylenol even though the tampering was likely limited to a small geographic area. Earlier this year, however, Johnson & Johnson stumbled badly in a similar situation.
Questions are everywhere concerning social media. Below are just a few of the key insights gained from conversations with experts:
Brand building is indeed a challenging, yet invigorating process. The potential benefits are enormous in terms of growth and profitability, as well as sustaining an organization that adds value to the lives of associates, shareholders and individuals on a global basis. It is a journey well worth the effort.
Social media is not limited to external audiences, according to Gia Lyons, an internal communications authority with Jive Software. Employees are also social media marketers, they just don’t know it yet, she said.
While social media is still in its infancy, David Armano, a member of the founding team of Dachis Corporation, says the new channel must grow up if it is to contribute to ROI for organizations.
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