Old Things That Still Work

New is always new, but new is not always better.

Filed under: Social Media, This and That

Crisis Management: Do the ‘Right Thing’

06.21

In 1982, Johnson & Johnson set the bar very high on product recalls. When tampering of its Tylenol product first came to light, the company immediately recalled all Tylenol even though the tampering was likely limited to a small geographic area. Earlier this year, however, Johnson & Johnson stumbled badly in a similar situation.

Filed under: Public Relations

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Questions and Answers on Social Media

05.17

Questions are everywhere concerning social media. Below are just a few of the key insights gained from conversations with experts:

Filed under: Social Media

Branding: Vision, Culture, Image

05.11

Brand building is indeed a challenging, yet invigorating process. The potential benefits are enormous in terms of growth and profitability, as well as sustaining an organization that adds value to the lives of associates, shareholders and individuals on a global basis. It is a journey well worth the effort.

Filed under: Strategy

Employees are Social Media Marketers, Too

04.16

Social media is not limited to external audiences, according to Gia Lyons, an internal communications authority with Jive Software. Employees are also social media marketers, they just don’t know it yet, she said.

Filed under: Social Media