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If anyone thinks that electronic media have driven the old-fashioned newspaper circular into obsolescence, they’ll want to think again. Sunday inserts and other flyers are alive and well – and driving DIY homeowners to hardware and home improvement retailers. Read about these and other interesting revelations.
I’m heading to Chicago to immerse in trends, market forces and emerging opportunities . . . in the kitchen and bath market. The conference, put on by Kitchen & Bath Design News, will include an interactive session by the Research Institute for Cooking & Kitchen Intelligence (RICKI) sharing the latest tools and processes designed to help marketers move from insights and knowledge to ideas and innovation.
Most of us can relate to being inundated with information. More is coming at us – and available to us – than ever before. Just trying to stay abreast of a single industry can be challenging as there’s so much information to sift through. And to summarize highlights that lead to actionable strategies is even tougher. Some of the methods we use may be of interest to you.
There hasn’t been enough railing about the Groupon ads that debuted during the Super Bowl, so here’s my 1½ cents’ worth.
I have been fortunate to take part in many structured meetings where members of both sales and marketing teams come together to discuss their company’s directions surrounding marketing. I’ve observed that while both teams often agree on key marketing points in general, there are nearly always opportunities to improve alignment of priorities – and the teams – to help make marketing communications even stronger.
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