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Flexing our muscles

I have always had a passion for giving back to the community and through the years Wray Ward has generously given to many causes. But this past week, I had the great privilege and joy of participating in my first ever Playground Build.

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A little bird.

As I was thinking about Twitter this morning, I wondered about the person who actually coined the phrase “ a little bird told me,” so I did some quick research.

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Selective Hearing

For years I have accused my husband of having selective hearing, you know only really listening to the things he is actually interested in and totally tuning out anything he feels is irrelevant or a waste of his time. If the topic is around finances, our girls’ soccer or basketball games or SEC football, he listens. If the subject changes to a social gathering, my family drama or a new pair of black suede boots, he’s mentally outta there, in some cases leaving skid marks. My business partner Greg and I have also had many discussions around the difference between hearing and listening. Which becomes pretty important when you are in the communications business.

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Survival of the Fittest?

Forget survival of the fittest. If you want to stay relevant (and in business) and succeed in our industry, you’ve got to be creative. I’m not talking runofthemill creative; I’m talking about being bravely creative in ways never imagined, from big, bold idea generation to content delivery strategies. You’ve got to be willing to break away from conventional ways of thinking, doing and communicating to discovering and applying “new” things. The “new normal” will require new approaches, new ways to segment, new channels, new terminology, new forms of collaboration, new organizational models and of course new media, which by the way isn’t so new anymore.

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Happy New Year

The beginning of a new year represents a fresh start and new possibilities. It also means we can officially put an incredibly stressful and financially difficult 2009 behind us and start thinking optimistically about what 2010 may bring. New exciting challenges and opportunities, new relationships, and new and evolving technologies and tools that continue to change and enhance the way we help our clients build their businesses and their brands.

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