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As all agencies creep into the social media realm, the challenges associated with this evolution are becoming a large pain point for everyone from the smallest digital shop to the giant public relations agencies. From pitching new business, to building products, to managing campaigns, join this panel of successful agency professionals to discuss our industry’s new best practices.
(left to right: Jason Paul, Jonatha, Jill, Wayne) Speakers: Jill Hanner (@JillHanner) of Youtube fame Paul McClay (@paulmcclay) of Definition 6, creators of the Happiness Machine Wayne Sutton (@waynesutton) of Our Hashtag Jonathan Kay (@GrasshopperBuzz) of Grasshopper, creators of New Dork Session is about to begin, with Jason Keath moderating. Introducing speakers (bios on Socialfresh [...]
Bert Dumars worked with many departments through the Newell Rubbermaid family to help transition social media from an online marketing tool into a company wide platform. Join him as he discusses the challenges and successes Newell Rubbermaid has experienced through this process.
When Target opened a block from my office, my mad-dash, lunch-hour errand running became a thing of the past. I could, in one fell swoop, replace my torn computer bag, pick up a High School Musical t-shirt/bag/boardgame/pillow/doll for one of my daughter’s gal pal’s birthdays, and get a gallon of milk. And, because they open 30 minutes before my office does, I could head there straight from car pool drop off, do all my shopping, and on the way out the door indulge in my grande nonfat, no water, five pump Chai Tea Latte. Simple. Simple. Simple. (OK, the drink order may not be quite that simple.)
I just read an engaging article about a woman named Sheena Matheiken who spent one full year wearing the same little black dress each and every day. 365 days. Yet, she never let it look the same. She would add colorful tights, thigh-high boots, saris, hats or another garment or accessory, and with those simple additions would create entirely unique outfits from one day to the next. Sheena, who lives in New York, did it to raise awareness for The Arkanksha Foundation, a grassroots nonprofit that brings education to children living in Indian slums; she so far has raised nearly $77,000 ensuring that more than 200 children in her native country can go to school.
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