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	<title>Wray Ward : Blog &#187; Heather Tamol</title>
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	<description>Let&#039;s Never Stop Thinking</description>
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		<title>New Technology Lets Us Get Smart</title>
		<link>http://wrayward.com/blog/2011/07/new-technology-lets-us-get-smart/</link>
		<comments>http://wrayward.com/blog/2011/07/new-technology-lets-us-get-smart/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 13:30:16 +0000</pubDate>
		<dc:creator>Heather Tamol</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[I just discovered that I’m working with Maxwell Smart. Agent 99 might be around here somewhere, too, but “Max” clearly sits just down the hall. The proof? A digital audio recorder disguised as a pen and featuring smart technology that hides all kinds of clever tricks.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The “What Happens If” in a PR Campaign</title>
		<link>http://wrayward.com/blog/2011/04/the-%e2%80%9cwhat-happens-if%e2%80%9d-in-a-pr-campaign/</link>
		<comments>http://wrayward.com/blog/2011/04/the-%e2%80%9cwhat-happens-if%e2%80%9d-in-a-pr-campaign/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 12:51:45 +0000</pubDate>
		<dc:creator>Heather Tamol</dc:creator>
				<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[I read a good blog on Knowledge Enthusiast that should serve as both refresher and educator for launching public relations campaigns in today’s social media world. Written by a PR professional and contributor to Ragan’s PR Daily, it offers healthy perspective on things to consider before launching a PR campaign.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Gaining Editorial Coverage in Today&#8217;s Changing Media World</title>
		<link>http://wrayward.com/blog/2011/03/gaining-editorial-coverage-in-todays-changing-media-world/</link>
		<comments>http://wrayward.com/blog/2011/03/gaining-editorial-coverage-in-todays-changing-media-world/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 13:30:58 +0000</pubDate>
		<dc:creator>Heather Tamol</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=1592</guid>
		<description><![CDATA[Public relations professionals are challenged as never before in placing stories with reporters and editors. Today’s news environment is characterized by news media outlets functioning with reduced staffs of reporters, editors and producers who are overwhelmed with hundreds of pitches every day. So how can public relations professionals obtain news coverage for their clients? Below are essential tips gleaned from national news media representatives and practiced daily by the Wray Ward public relations group.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>The Win-Win of Fund-Raising Auctions</title>
		<link>http://wrayward.com/blog/2010/11/the-win-win-of-fund-raising-auctions/</link>
		<comments>http://wrayward.com/blog/2010/11/the-win-win-of-fund-raising-auctions/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 21:08:35 +0000</pubDate>
		<dc:creator>Heather Tamol</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=1277</guid>
		<description><![CDATA[Each year, my children’s elementary school holds an auction to raise funds for the PTO. It’s an event that is well liked by the parents; we have the opportunity to support a cause that’s important to us, and in return, we get both an adults’ night out and a tangible item in our hands.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Managing social media with limited resources &#8211; Social Fresh 2010</title>
		<link>http://wrayward.com/blog/2010/08/managing-social-media-with-limited-resources-social-fresh-2010/</link>
		<comments>http://wrayward.com/blog/2010/08/managing-social-media-with-limited-resources-social-fresh-2010/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 20:04:21 +0000</pubDate>
		<dc:creator>Heather Tamol</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social-fresh-2010]]></category>

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		<description><![CDATA[Implementing social media can often cost more money and time than the most educated company is prepared for. The most common solution to this is arming a company’s social media employees with fewer resources than most of us would like. What are some tips for improving this situation? What tools help produce a more efficient social implementation? How does one navigate the politics of it all?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social agencies, a new model &#8211; Social Fresh 2010</title>
		<link>http://wrayward.com/blog/2010/08/social-agencies-a-new-model-social-fresh-2010/</link>
		<comments>http://wrayward.com/blog/2010/08/social-agencies-a-new-model-social-fresh-2010/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 19:01:11 +0000</pubDate>
		<dc:creator>Heather Tamol</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social-fresh-2010]]></category>

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		<description><![CDATA[As all agencies creep into the social media realm, the challenges associated with this evolution are becoming a large pain point for everyone from the smallest digital shop to the giant public relations agencies. From pitching new business, to building products, to managing campaigns, join this panel of successful agency professionals to discuss our industry’s new best practices.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Web video for marketing &#8211; Social Fresh 2010</title>
		<link>http://wrayward.com/blog/2010/08/web-video-for-marketing-social-fresh-2010/</link>
		<comments>http://wrayward.com/blog/2010/08/web-video-for-marketing-social-fresh-2010/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 16:25:00 +0000</pubDate>
		<dc:creator>Heather Tamol</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social-fresh-2010]]></category>

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		<description><![CDATA[(left to right: Jason Paul, Jonatha, Jill, Wayne) Speakers: Jill Hanner (@JillHanner) of Youtube fame Paul McClay (@paulmcclay) of Definition 6, creators of the Happiness Machine Wayne Sutton (@waynesutton) of Our Hashtag Jonathan Kay (@GrasshopperBuzz) of Grasshopper, creators of New Dork Session is about to begin, with Jason Keath moderating. Introducing speakers (bios on Socialfresh [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Building social media across multiple departments &#8211; Social Fresh 2010</title>
		<link>http://wrayward.com/blog/2010/08/building-social-media-across-multiple-departments-social-fresh-2010/</link>
		<comments>http://wrayward.com/blog/2010/08/building-social-media-across-multiple-departments-social-fresh-2010/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 13:32:00 +0000</pubDate>
		<dc:creator>Heather Tamol</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social-fresh-2010]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=530</guid>
		<description><![CDATA[Bert Dumars worked with many departments through the Newell Rubbermaid family to help transition social media from an online marketing tool into a company wide platform. Join him as he discusses the challenges and successes Newell Rubbermaid has experienced through this process. ]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>It’s That Simple</title>
		<link>http://wrayward.com/blog/2010/07/it%e2%80%99s-that-simple/</link>
		<comments>http://wrayward.com/blog/2010/07/it%e2%80%99s-that-simple/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 10:00:48 +0000</pubDate>
		<dc:creator>Heather Tamol</dc:creator>
				<category><![CDATA[This and That]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=501</guid>
		<description><![CDATA[When Target opened a block from my office, my mad-dash, lunch-hour errand running became a thing of the past. I could, in one fell swoop, replace my torn computer bag, pick up a High School Musical t-shirt/bag/boardgame/pillow/doll for one of my daughter’s gal pal’s birthdays, and get a gallon of milk. And, because they open 30 minutes before my office does, I could head there straight from car pool drop off, do all my shopping, and on the way out the door indulge in my grande nonfat, no water, five pump Chai Tea Latte. Simple. Simple. Simple. (OK, the drink order may not be quite that simple.)]]></description>
		<wfw:commentRss>http://wrayward.com/blog/2010/07/it%e2%80%99s-that-simple/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Little Black Dress</title>
		<link>http://wrayward.com/blog/2010/06/the-little-black-dress/</link>
		<comments>http://wrayward.com/blog/2010/06/the-little-black-dress/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 10:00:16 +0000</pubDate>
		<dc:creator>Heather Tamol</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=487</guid>
		<description><![CDATA[I just read an engaging article about a woman named Sheena Matheiken who spent one full year wearing the same little black dress each and every day. 365 days. Yet, she never let it look the same. She would add colorful tights, thigh-high boots, saris, hats or another garment or accessory, and with those simple additions would create entirely unique outfits from one day to the next.  Sheena, who lives in New York, did it to raise awareness for The Arkanksha Foundation, a grassroots nonprofit that brings education to children living in Indian slums; she so far has raised nearly $77,000 ensuring that more than 200 children in her native country can go to school.]]></description>
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		<slash:comments>1</slash:comments>
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