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Managing social media with limited resources – Social Fresh 2010

Implementing social media can often cost more money and time than the most educated company is prepared for. The most common solution to this is arming a company’s social media employees with fewer resources than most of us would like. What are some tips for improving this situation? What tools help produce a more efficient social implementation? How does one navigate the politics of it all?

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Social agencies, a new model – Social Fresh 2010

As all agencies creep into the social media realm, the challenges associated with this evolution are becoming a large pain point for everyone from the smallest digital shop to the giant public relations agencies. From pitching new business, to building products, to managing campaigns, join this panel of successful agency professionals to discuss our industry’s new best practices.

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Web video for marketing – Social Fresh 2010

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(left to right: Jason Paul, Jonatha, Jill, Wayne)
Speakers:
Jill Hanner (@JillHanner) of Youtube fame
Paul McClay (@paulmcclay) of Definition 6, creators of the Happiness Machine
Wayne Sutton (@waynesutton) of Our Hashtag
Jonathan Kay (@GrasshopperBuzz) of Grasshopper, creators of New Dork
Session is about to begin, with Jason Keath moderating.
Introducing speakers (bios on Socialfresh ) and showing cool videos they’ve done. [...]

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Building social media across multiple departments – Social Fresh 2010

Bert Dumars worked with many departments through the Newell Rubbermaid family to help transition social media from an online marketing tool into a company wide platform. Join him as he discusses the challenges and successes Newell Rubbermaid has experienced through this process.

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It’s That Simple

When Target opened a block from my office, my mad-dash, lunch-hour errand running became a thing of the past. I could, in one fell swoop, replace my torn computer bag, pick up a High School Musical t-shirt/bag/boardgame/pillow/doll for one of my daughter’s gal pal’s birthdays, and get a gallon of milk. And, because they open 30 minutes before my office does, I could head there straight from car pool drop off, do all my shopping, and on the way out the door indulge in my grande nonfat, no water, five pump Chai Tea Latte. Simple. Simple. Simple. (OK, the drink order may not be quite that simple.)

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