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I just discovered that I’m working with Maxwell Smart. Agent 99 might be around here somewhere, too, but “Max” clearly sits just down the hall. The proof? A digital audio recorder disguised as a pen and featuring smart technology that hides all kinds of clever tricks.
I read a good blog on Knowledge Enthusiast that should serve as both refresher and educator for launching public relations campaigns in today’s social media world. Written by a PR professional and contributor to Ragan’s PR Daily, it offers healthy perspective on things to consider before launching a PR campaign.
Public relations professionals are challenged as never before in placing stories with reporters and editors. Today’s news environment is characterized by news media outlets functioning with reduced staffs of reporters, editors and producers who are overwhelmed with hundreds of pitches every day. So how can public relations professionals obtain news coverage for their clients? Below are essential tips gleaned from national news media representatives and practiced daily by the Wray Ward public relations group.
Each year, my children’s elementary school holds an auction to raise funds for the PTO. It’s an event that is well liked by the parents; we have the opportunity to support a cause that’s important to us, and in return, we get both an adults’ night out and a tangible item in our hands.
Implementing social media can often cost more money and time than the most educated company is prepared for. The most common solution to this is arming a company’s social media employees with fewer resources than most of us would like. What are some tips for improving this situation? What tools help produce a more efficient social implementation? How does one navigate the politics of it all?
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