Knock on any door in an American home and enter a house of brands. There are brands everywhere.
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Finding facts is only a part of good strategy. Facts can point us in the right direction, but we have to figure out the way to get there.
You have to go through a lot of bad ideas to get to a good one. Our process shows how.
A good first step if you’re marketing to homeowners? Find out what “home” means to your customers.
Humans are naturally drawn to the consistent and familiar. It’s why uniformity contributes to brand success. But uniformity is empty unless the brand means something to the customer.
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