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I recently heard that marketers are following research on the hormone oxytocin – the brain chemical that seems to play a large role in engendering empathy and trust. This is the stuff being called “the bonding hormone” or the “in-love chemical,” and you can just imagine where this leads in a brave new world. I’m already waiting to get spritzed with it when I walk into Macy’s; I’m sure to desire everything in sight.
Most of my friends share my concern with becoming more forgetful. Seems it’s a widespread phenomenon in those of us over 50. Though I’ve never been good with names, I’m worse than ever. And then there’s the walking through the house and not recalling what on earth I was looking for. So I was greatly consoled by a recent interview on NPR’s Fresh Air with author Barbara Strauch, who is Health and Science Editor of the New York Times.
It’s easy to be enthusiastic about promoting a great product like the one made by our client GreenFiber. After all, this environmentally friendly insulation is made largely of recycled newspapers, it’s formaldehyde free and it does a great job in helping homes save energy. What copywriter wouldn’t want to spread the word, convert people away from the pink stuff that dominates the market and make the world a better place? It’s great to be on the side of the angels.
But more than a great assignment for a terrific client, this time it’s personal. That’s because, in my latest project for GreenFiber, I’ve learned that between walls, in ceilings and under floors, this stuff is really good at blocking NOISE.
For all the talking we do about making changes in our lives or in our world, no one ever tells us quite HOW to go about it at the most basic level. I happened onto something a while back that I love…
I’m old enough that I recall when TV ads for products like Kotex and Tampax were a reason to dive under the sofa. Heaven forbid you were watching TV with your boyfriend when these commercials brought an “unmentionable” topic into your den. After all, the broadcast code still forbid showing bras on live models (mannequins had to suffice), and Viagra was still just the gleam in some chemist’s eye. Gone are the days, and good riddance.
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