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As today’s marketing and communications landscape continues its digital transformation, the one constant that remains is the quest for the “big idea.” Agencies and marketers want and need to find that one critical insight that will break through the proverbial clutter and create wide-spread buzz about a brand, product or service. But what constitutes a [...]
I didn’t think that I could love another new gadget as much as I love my Smartphone. However, I have recently discovered Skype and become a huge fan. Technically, Skype is a software product that allows you to video chat online. Basically you can talk live and in-person over the internet without using your cell [...]
Until recently, I was a smart phone virgin. I treasured my Palm/flip phone combo and held off relinquishing my dynamic duo for years. After all, the team had stood by me; synchronizing faithfully for six (okay, even longer) years. But recently, I took the plunge. Now just a few weeks into it, I am already [...]
Personal reputation management on social networks has been talked to death – just check Google. While there are plenty of reasons to be cautious about the personal information you post on social networks, Clark Howard sums it up well, there hasn’t been as much discussion about protecting your business assets. Social networking has created a [...]
PCs drive me crazy. I’ll admit: when the Apple commercials come on, I identify with Mac guy. Not to bash PCs (I promise), but I swear by Macs. It’s just my personal preference. And no, I’m not as cool as the Mac guy; my wife will tell you I dress more like a PC. So [...]
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