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Scott’s Rant – Perfect Schmerfect.

Perfection sucks. It reeks. It’s the stupidest of stupid. If by perfection, you mean without flaws.

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The annihilation of my “Then there were two.” theory

Several years ago, I was reading an article about the tremendous success Linens N’ Things was experiencing. Just weeks before that I read about how well Bed Bath and Beyond was doing. I couldn’t think of ANY other home and bath-exclusive companies and both of these were thriving at the time. I thought about other [...]

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Physical Data Media Dies at 153

Phonograph, 8 track, cassette tape, CD notable aliases A variety of physical data delivery media, a legacy that began with the introduction of the phonograph and suffered through various identify crisis’s including the 8 track, cassette and compact disc, died recently following a long, slow death that was facilitated by the increasing prevalence, speed and [...]

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Warming the Heart – One Claim at a Time

Nothing warms the heart like personally witnessing a wrong being righted. Back in May, law students at the Charlotte School of Law helped homebuyers who were victims of fraudulent business practices acknowledged by Beazer Homes file claims totaling more than $310,000 against a fund that Beazer is supporting to provide restitution for homebuyers. Under a [...]

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Nielsen Gets With the Program

Media professionals love numbers. Even with the advent of guerilla tactics, grass roots campaigns and social media, at the end of the day, we are still huddled over our calculators figuring out just exactly how many prospects will we be able to bring to the table for a recommended campaign. With that said, I am [...]

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