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During a recent discussion with our Director of Media, Sue Tatge, Sue introduced me to a mobile technology called JAGTAG. JAGTAG is a 2-D bar code technology that empowers mobile users to receive content on demand via text message or e-mail. Here is how it works.
When Target opened a block from my office, my mad-dash, lunch-hour errand running became a thing of the past. I could, in one fell swoop, replace my torn computer bag, pick up a High School Musical t-shirt/bag/boardgame/pillow/doll for one of my daughter’s gal pal’s birthdays, and get a gallon of milk. And, because they open 30 minutes before my office does, I could head there straight from car pool drop off, do all my shopping, and on the way out the door indulge in my grande nonfat, no water, five pump Chai Tea Latte. Simple. Simple. Simple. (OK, the drink order may not be quite that simple.)
It’s easy to be enthusiastic about promoting a great product like the one made by our client GreenFiber. After all, this environmentally friendly insulation is made largely of recycled newspapers, it’s formaldehyde free and it does a great job in helping homes save energy. What copywriter wouldn’t want to spread the word, convert people away from the pink stuff that dominates the market and make the world a better place? It’s great to be on the side of the angels.
But more than a great assignment for a terrific client, this time it’s personal. That’s because, in my latest project for GreenFiber, I’ve learned that between walls, in ceilings and under floors, this stuff is really good at blocking NOISE.
Admit it. You’ve been drawn into the late night infomercial or product demonstration before, haven’t you? Maybe fancied a Snuggie or half-joked that you wouldn’t mind getting a ShamWow for your birthday (or is that just me?).
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