You’ve heard the adage: Nobody reads the copy. I call bullshit. You’re reading this, aren’t you?

If it’s compelling, you will read it. If it’s touching, you will read it. If it’s real, pulsating, alive, you will read it. If it speaks the truth, you will read it. If it’s evocative, bursting with emotion, dancing on the page, you will read it.

If it sucks, you won’t.

You’re still reading this, aren’t you? Whew

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