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Recently a potential client, trying to wrap his head around social media, asked my agency a very interesting question. He wanted to know, now that everybody was jumping into the social media world, how we planned to break through all that clutter? And the only answer that popped into my mind was a question – “What clutter?”
Like most marketers today, KFC – or Kentucky Fried Chicken to anyone over 20 – is in a quest to find new places to reach consumers. So in a stroke of grassroots genius, the company is promoting its new Fiery Buffalo Wings on fire hydrants and fire extinguishers in two cities in Indiana.
There is a war going on in this county, but this one doesn’t involve guns or blood (yet). It’s the current round of phone wars that Verizon and AT&T are waging on each other. Sure, this kind of back and forth sparring between competitors is nothing new. Are you a Mac or a PC has positioned one side against another, but didn’t quite involve Apple going directly after names like Dell, Hewlett Packard or Gateway. Indirectly? Sure, the blood flowed.
I have always had a passion for giving back to the community and through the years Wray Ward has generously given to many causes. But this past week, I had the great privilege and joy of participating in my first ever Playground Build.
Questions are everywhere concerning social media. Below are just a few of the key insights gained from conversations with experts:
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