Social media is not limited to external audiences, according to Gia Lyons, an internal communications authority with Jive Software. Employees are also social media marketers, they just don’t know it yet, she said.
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Look back in history and you’ll find many companies that have missed out on smart innovations and creative ideas because someone in the organization didn’t know how to obtain the support necessary to bring those ideas to life.
Everyday we strive to bring business building ideas to our clients. I came across a product innovation the other day that blew my mind (and my nose)
Ed Guest is an amazing man. The 77-year-old Charleston, S.C., great-grandfather of 13 children, grandchildren and great-grandchildren has returned to the classroom – and he intends to earn a bachelor’s degree by age 80.
The theory of line extensions is to take an established brand and extend it, either creating new customers or capturing higher margins from existing ones. Turns out, line extensions are often expensive and have a bad habit of cannibalizing themselves. The signs are everywhere; the line extension strategy is overused, under-thought, and fast losing ground.
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- 5 Key Benefits Of Social Customer Service http://t.co/HeqLX6r9 (via @Britopian & @socialfresh)
- RT @WithIt Big round of applause to Industry vet Leslie Gillock to lead new Insights Group @WrayWard http://t.co/sJU46rXO ^Dana
