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The Audit That You’ll Want

No, this isn’t about taxes. It’s about resources.

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Scott’s Rant – Efforting Some Blue-Sky Thinking About Jargon.

I’d like to ramp-up a paradigm shift that would left lane and bring to the table a mission critical deliverable of NO LONGER SPEAKING LIKE IDIOTS, EOD.
I’m not exactly sure what I just wrote. And, you probably aren’t either.
And well, that’s the point.

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DVR – once my enemy, now my friend

Years ago when DVR first came out I was completely against it. A way to fast forward through television commercials?! No way – that will surely hurt our industry, right? On principle I had to say no.

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ROI, ROA, ROP and now ROT (Return on Thanks)

Simple courteous gestures sometimes reap the biggest rewards.
The two words “thank you” are sometimes forgotten in this era of instant and fast paced communication and delivery.

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A little bird.

As I was thinking about Twitter this morning, I wondered about the person who actually coined the phrase “ a little bird told me,” so I did some quick research.

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