Keith Burtis, community manager for @BestBuyRemix, is a pioneer in the social media space, using these new channels to successfully recruit developers for this national retailer of electronic products. Burtis recently offered his top 10 recommendations related to working in social media:

1. Never approach a network or individual in a network with a greedy one-sided agenda.
2. The onset of the digital revolution forever changed the way we communicate and do business.
3. Utilize toolsets that help you best communicate your message.
4. Sharing in online community spaces can often bring valuable market research and exposure.
5. Opportunity is born of creating consistent value for others who believe in you.
6. When customers can interact with people creating a product or service the perceived value is almost always greater.
7. Scale and build community one relationship at a time.
8. Tactics and objectives must play nice together.
9. Soft social media metrics must track back to hard business ROI.
10. For social media to grow, professionals must be able to speak fluent in social spaces and translate it back to the boardroom.

Filed under: Social Media

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