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Social media is all the rage these days, and with good reason. With people flocking in droves to sites like Facebook and Twitter, and spending lots of time on them, companies are seeking ways to become part of the conversations taking place that are relevant to their industry. Unfortunately, social media is also creating new [...]
Over the past year some amazing new developments in motion film and still photography have created quite a conundrum within the two separate disciplines. The still cameras that photographers use are now capable of capturing true HD, 1080p video. That means that with a $2,500 camera and a few lenses, we are now able to achieve comparable (and in some case better) results than equipment that costs close to $100,000.
I consider myself a bit of a celebrity hound; a pop culture enthusiast, if you will. So when I had the opportunity last week to get a backstage tour of the Kodak Theatre where the Oscars are held, I jumped at the chance.
For Jim Deitzel, manager of eMarketing and brand communications for the Rubbermaid brand, there is only one logical starting point for social media strategy – the brand itself. With this tenet in mind, Deitzel launched a successful social media program for a new Rubbermaid product, recognizing that his brand is all about creating organization out of chaos for homeowners everywhere.
The decade is over. Has it really been 10 years since everyone was worked up over Y2K? And what shall we call “the two-thousands?” How about “The Eyeball Decade?”
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