Are you ready and willing to let more voices communicate and shape your brand over time?

If not, why not?

Are you afraid?

Or is it that you don’t want any negativity at all to appear on your digital properties?

These aren’t unfair questions, or trivial ones. The answers will reveal not only how your organization sees itself, but also how it’s responding to a world of reduced control over conversations about brands.

Leading organizations are embracing this trend, and they are giving up tight control even when and where they don’t have to, but they are listening and responding.

Lagging organizations are holding onto the illusion that tight control is still possible.

Consider a looser grip, and you’ll have the possibility to turn fear of negativity into something positive (and profitable).

Interpretation by Patricia Propst from an article on HarvardBusiness.org 11/13/09

Filed under: Social Media

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