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Certainly this isn’t the first time a creative has talked about the importance of the creative brief. And it won’t be the last. That’s because it’s a very important document to us. Printed on this thin sheet of multi-purpose white printer paper in black ink is our life. It starts our brain churning.
While social media is still in its infancy, David Armano, a member of the founding team of Dachis Corporation, says the new channel must grow up if it is to contribute to ROI for organizations.
Is your social media marketing program cutting through the noise?
I love “Fresh Air” with Terry Gross. I usually listen to it when I’m driving, and I look forward to hearing interviews with people I know nothing about. Not long ago, I heard an interview with author Temple Grandin who believes that being autistic is largely responsible for her success…
For years I have accused my husband of having selective hearing, you know only really listening to the things he is actually interested in and totally tuning out anything he feels is irrelevant or a waste of his time. If the topic is around finances, our girls’ soccer or basketball games or SEC football, he listens. If the subject changes to a social gathering, my family drama or a new pair of black suede boots, he’s mentally outta there, in some cases leaving skid marks. My business partner Greg and I have also had many discussions around the difference between hearing and listening. Which becomes pretty important when you are in the communications business.
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