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This not so brave new world of Digital/ROI/Analytics/Webmetrics marketing where we measure everything – scares me. (Actually there’s a whole list of things that scare me like toes, Mickey Mouse, foreheads… but let’s not go there.) What I’m afraid of is a world that bases all of its decisions on data. First of all, and [...]
It was one of those years. Whether you made money, lost money, or broke even – nobody got through 2009 unscathed. Research shows that anxiety for the average worker increased an astounding 21% over the course of 2009. And their bosses probably had it even worse.
The beginning of a new year represents a fresh start and new possibilities. It also means we can officially put an incredibly stressful and financially difficult 2009 behind us and start thinking optimistically about what 2010 may bring. New exciting challenges and opportunities, new relationships, and new and evolving technologies and tools that continue to change and enhance the way we help our clients build their businesses and their brands.
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