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I saw a TV spot over the holidays that didn’t just catch my attention, it stuck with me for days. But not in a good way. The commercial was promoting the BATmobile, a mobile Breathalyzer Alcohol Testing (BAT) vehicle that was funded by a grant from the National Highway Transportation Safety Administration.
The tone of the [...]
KISS, in addition to being a timeless and rocking band, is also an acronym heralding the principles of simplicity – Keep It Simple Stupid (you can really make up the last S for your own liking – stupid seems a little harsh for some people.).
Recently, more than 230 business leaders attended the region’s first social media conference, Social Fresh, in Uptown Charlotte. Representatives from major companies including Walmart, Best Buy, Lowe’s Home Improvement, Duke Energy, Bank of America, Family Dollar, Ruby Tuesday, IBM and Rubbermaid took part in the sold-out event, which addressed the benefits, pitfalls and future of social media.
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Keeping on top of media trends is one of the most interesting responsibilities of being a Media Director. I have to admit that sometimes I fall into the commonplace view that new media is having a detrimental impact on and even replacing the more traditional media types. Well, that is just not true. Research out [...]
We live in a world where your life can change in a moment’s notice. We are reminded of this by the catastrophic earth quake that has hit Haiti. If you have been watching the news feeds on and offline, the devastation that the country has suffered is heartbreaking at best. There has been an outpouring of support and calls for help across all media from television, radio and social networks. And you can help with just your cell phone.
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