Have you ever been faced with a set of circumstances in which the written word just doesn’t effectively communicate the importance of the data?

Enter the infographic. USA Today has perfected the infographic, and successful public relations practitioners would be foolish not to harness the power of this great tool.

If you need ideas, the USA Today Snapshot Index is a great place to start. This index of infographics proves great visuals can drive news coverage of the most mundane data.

Source: Progressive Insurance

Effect of cell phone chitchat: More than 112 million people use cell phones in the U.S., and an estimated 85% of them use their phones while driving.

Source: The Beer Institute

Consuming alcohol: The average amount of beer consumed per person per year in the U.S. is 22 gallons, or 235 bottles.

Filed under: Public Relations

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